PROPIC Wins 'AI Innovator - Real Estate' Award at the 2025 Australian AI Awards

Australian proptech leader PROPIC has been named the winner of the AI Innovator – Real Estate category at the 2025 Australian AI Awards, recognising its groundbreaking use of artificial intelligence to transform how real estate agencies operate, scale, and connect with customers.

The award celebrates PROPIC’s flagship innovation, CLAIRE, an AI-powered agent assistant purpose-built for the real estate industry. CLAIRE acts as a digital team member, automating enquiries, managing conversations, writing property listings, and nurturing leads 24/7 in 58 languages, all while maintaining the personal, human touch that defines great real estate service.

CLAIRE’s deep integration across CRM systems, property data lakes, and marketing channels enables her to respond instantly with accurate, property-specific information, reducing the time and cost of managing consumer engagement. From enquiry through to post-settlement, CLAIRE continuously supports agencies by turning every interaction into an opportunity for growth.

Over the past year, CLAIRE has supported more than $15 billion in property sales, working across leading Australian networks including McGrath Estate Agents, Nelson Alexander, Stone, Place, Harcourts, BigginScott, Highland and Woodards. PROPIC’s platform is now used by over 200 agencies nationwide, helping teams to work smarter, win more clients, and deliver faster, more consistent customer experiences.

Jeffrey Gray, CEO of PROPIC, said the win reflects the company’s mission to redefine what’s possible in real estate through intelligent automation.

“Winning this award recognises the incredible work our team has done to put practical, world-class AI into the hands of real estate professionals,” said Gray.

“CLAIRE isn’t just another software tool. She’s a digital team member who enables agencies to be more responsive, more efficient, and more human. This recognition validates our vision to create an always-on growth engine for the property industry.”

The judges commended PROPIC for demonstrating measurable business outcomes, operational efficiency, and tangible customer benefits through AI. CLAIRE’s ability to autonomously manage complex workflows, generate marketing content, and maintain lifecycle engagement sets a new benchmark for innovation in the real estate sector.

The win follows PROPIC’s inclusion in StackPoint’s global “Real Estate AI – A CEO’s Guide to What Matters Now” report, where it was the only Australian company listed among global leaders in AI applications for property. PROPIC also holds a global patent pending for 34 AI inventions within CLAIRE, all confirmed as novel and inventive by the International Preliminary Report on Patentability.

Backed by a suite of patent-pending AI technologies, PROPIC continues to push the boundaries of what’s possible in property intelligence. Its innovations within the CLAIRE platform, spanning predictive modelling, conversational automation, and omni-channel engagement, are setting new standards for how technology can simplify complex, high-value interactions in real estate. 

With 34 unique AI inventions under international patent examination, PROPIC’s focus remains on building scalable, practical solutions that deliver measurable impact for agencies and their customers alike.

For more information please contact: 

Paul Tyrrell

View Media Group

E: communications@viewmediagroup.com.au