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About Propic

Intelligently connecting people, property, and services they need in real estate.
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Propic's Story

Propic was founded in 2019 by Jeffrey Gray with a vision to revolutionise the real estate industry with the power of AI. Since then, we have grown to become the market leader in providing data solutions and conversational AI for real estate agents. Our mission is simple; to help businesses streamline their operations, improve efficiency and provide better customer experiences through the power of AI.

Our Mission

To help businesses streamline their operations, improve efficiency and provide better customer experiences through the power of AI.

Our Vision

To revolutionise the way that real estate agencies can transact 24/7 making them faster, scaleable and deliver superior consumer experiences real-time.


Meet The Team

Jeff Gray

CEO and Founder

Jeffery (Jeff) is a former C-level executive at Domain and Dexar Group among many other professional achievements. He spent time as a Property Consultant at a leading real estate agent in his early days. He now leads a growing team of about 30 data scientists, sales people, engineers, marketers, operations, developers and customer service specialists at Propic from his base in Sydney.

Peter Hutchison

COO and Co-Founder

Peter has 30 years business management and technology delivery experience spanning multiple industries across the globe. He has worked in senior leadership roles for companies from large multinationals such as HP and Cognizant to smaller start up and scale up companies helping them achieve rapid scale. Peter has deep experience in management consulting, project management, operations management and M&A. He runs the day to day operations of Propic as Chief Operating Officer (COO).

Patrick Hill

Chief Product Officer

Patrick is the former CEO and founder of Property Realm which Propic acquired in May 2022. He's been running full speed ever since integrating the wizardry of both entities into Propic's new suite of products.

David Choi

Chief Strategist and Commercial Officer

The go-to-guy for proptech start-ups and now the Propic stand-out guy. Likes a big idea and activating people around him to make dreams happen.David is highly qualified senior executive with over 15 years experience in corporate and business development, marketing, strategy and sales management, including several years as Director of Corporate & Enterprise at Domain. Look closely at PropTech leaders like Propps, Settle Easy, ActivePipe and HomePass and you'll see some Choi magic at play. Joined Propic full-time from November 2020.

Ryan Campbell

Head of Innovation

Ryan joined Propic after 25 years working with some of Australia's largest and most prestigious real estate franchise groups where he led both technology and marketing teams. Ryan has been at the convergence of the digital frontier for many years, and is generally regarded as a thought leader in this space. His knowledge and ability to execute has helped many real estate businesses achieve significant growth and market capitalisation.

Sales Team

Jin Choong

State Sales Director

Having worked across all facets of real estate since 2001, Jin has an enviable level of property industry expertise. Jin built up an extensive property portfolio, going on to focus on residential property development. Now he has turned his attention to helping agents and owners with improving efficiency.

Book a discovery call with Jin here.

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