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News & Blogs
Keep up-to-date with all the goings on at Propic.


Why First Party Property Data Matters: A Perspective for Real Estate Business Owners
AI's Evolving Impact on Real Estate Artificial intelligence is fundamentally transforming the real estate sector. While the most visible advances often attract headlines, the most important changes are occurring much deeper behind the scenes. The real transformation is structural. It concerns where critical knowledge resides, who controls access to it, and how decisions are made in an industry increasingly shaped by AI. Agencies that understand these shifts will be far better


PROPIC Wins 'AI Innovator - Real Estate' Award at the 2025 Australian AI Awards
Australian proptech leader PROPIC has been named the winner of the AI Innovator – Real Estate category at the 2025 Australian AI Awards, recognising its groundbreaking use of artificial intelligence to transform how real estate agencies operate, scale, and connect with customers. The award celebrates PROPIC’s flagship innovation, CLAIRE, an AI-powered agent assistant purpose-built for the real estate industry. CLAIRE acts as a digital team member, automating enquiries, managi


Propic Launches World-First Conversational Voice AI for Real Estate Listings
View Media Group's Propic has unveiled groundbreaking new features in its AI-powered platform Claire, marking a significant leap forward...


Propic Revolutionises Real Estate Marketing with Claire’s New Automated Video Generation and Document Learning Features
Propic, the leading provider of AI-driven solutions for the real estate industry, is proud to announce the launch of two groundbreaking...


Propic has been shortlisted for the Australian AI Awards 2024
Propic has been named as a finalist in the Australian AI Awards for AI Innovator in Real Estate . The inaugural Australian AI Awards...


Barry Plant joins forces with Propic for AI-driven solutions
Barry Plant is moving towards a ‘CRM-first’ culture, after partnering with Propic as they look to use technology to streamline and grow...
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