The questions principals ask us. Straight answers.

No. Your agents sell; Claire does the rest. She does the legwork, such as answering enquiries at 11pm, following up every open-home attendee and preparing the lead. Then she hands the agent the part only they can do, which is the conversation. The agency runs around the clock without adding people, and the relationships stay with your agents.

Yes. Claire introduces herself as the agency's virtual assistant, working for the agent on that listing. Every message carries the agency's own brand and assistant name. When the conversation needs a person, it goes to the agent with the full history, so the buyer doesn't repeat themselves.

Yes. Claire speaks 58 languages, including Mandarin, Cantonese, Arabic, Vietnamese, Punjabi, Greek, Italian, Hindi, Korean, Spanish and Filipino. The agent still gets the summary and the lead in the usual way.

Keep your CRM. It is where your records live, and Claire is what acts on them. She answers every enquiry the moment it lands, matches new listings to buyers already in your database, follows people up through settlement and tells your agents which owners to call and why. Everything she does is written back into the CRM.

Listings reach Claire through the same standard feed your CRM uses for the portals, so most agencies can get Claire answering enquiries. The deepest integrations, including writing enquiries back, contact lookups and CRM-driven follow-up, are with Rex, VaultRE, Agentbox and Box+Dice.

Your agency does. Contact records stay yours, conversations stay on your own website and in your brand, and Claire writes what she learns back into your systems. You can also get your Claire data, such as listings, enquiries and conversations, through an API for your own reporting.

Claire answers from the listing data your CRM supplies, documents you upload and Propic's property and market data, so her answers are only as good as that information. You decide whether she discusses price, add your own instructions and disclaimers, and choose whether she stops once a listing is sold. Ad copy is never published until an agent reviews it, and every conversation is summarised to the agent.

No. Buyer recommendations are capped per buyer per week, duplicates are removed, and email and SMS unsubscribes are respected separately. Matching uses real enquiry and inspection history, so people hear about properties that fit what they asked for.

No. A match percentage is a relevance score that helps an agent decide who to call first. It isn't the chance someone will buy, so agents should still confirm interest and budget directly.

With every enquiry Claire answers, the agent gets more than the enquiry. Claire adds what she can find, such as the suggested address where the enquirer lives and whether that property is owner-occupied or tenanted. All of this is gold for a real estate agent. Every enquiry is written back to your CRM, and what Claire adds goes in as a note, so it never overwrites a contact before the agent has checked it.

Most customers are live within two weeks or less. Propic connects your CRM and website, sets Claire up in your brand and trains your team. A 90-day account plan follows, with reviews with the principal at one, two and three months.

Claire works on top of your systems, so she won't replace your CRM, and her answers depend on the listing data and settings you give her. The demo shows where she would help your agency and where she wouldn't.

Agencies including McGrath, Jellis Craig, Nelson Alexander, Place, Woodards, Stone and Belle Property, and offices within networks such as Ray White, LJ Hooker and Raine & Horne. Jellis Craig and Nelson Alexander run Claire in every office.