01 · Every office
Each office in its own brand
Colours, logo, the assistant's name and email templates, set per office.
Office brandAssistant nameEmail templatesOwn guardrails
Real estate networks
One platform for the whole network. Every office in its own brand.
Propic is an AI and data platform for Australian real estate networks, franchise groups and multi-office agencies. Claire runs in every office under that office's brand, on top of the CRM it already uses. Head office runs the group in Propic's Franchise Management System, with reporting at office, group and corporate level and the data through APIs, built on Propic's property data covering about 11.5 million properties.
Built on Propic's data
11.5MAustralian properties in Propic's data
$52.6Bof sales managed by our Franchise Management System
58languages Claire speaks
60+agency brands already use Claire
One Claire, every office.
One Claire across every office, each in its own brand.
02 · Any CRM
On the CRM each office uses
Listings in through the portal feed, every enquiry written back.
RexVaultREAgentboxBox+DiceAny portal feed
03 · Group reporting
Office, group and head office
Permissions decide who sees which office's data.
Head office view
Every office, with permissions
04 · Data and APIs
Build on it
MCP and APIs for your own tech team and reporting.
In your own reporting
Listings, enquiries, conversations
05 · Property data
About 11.5 million properties
Propic's property and market data behind every office.
4.2 billion predictions a year
Who is likely to sell, and when
06 · Pulse
Pulse for every agent
Suburb insight on every agent's phone, free.
Pulse on every phone
Free for every agent
and +55 more
Other agencies using Claire include Abercrombys, Alex Pitsis Group (APG), All Properties Group, Barnett Real Estate, Barry Plant, Belle Property, Bombay Real Estate, Brava Residential, Broadhurst, Caroline Brown Property, Code, Crafted Property, eXp Realty, Felix Reitano Real Estate, Garry Jones Homes, george brand, Harcourts, Harwood, Hayman Partners, Hennessy Real Estate, Hillsea.com Real Estate, Integrity, James Avenue, K&D Properties, Keyes & Co Property, Kim Jones & Co, Laing + Simmons, LJ Hooker, Marriott Lane, Martinuzzi Property Group (MPG), McNeice, MK Real Estate, Movable, Multi Dynamic, Nic & North, Palm House Property, Pilgrim, Professionals, Raine & Horne, Ray White, RE/MAX Edge, Reddy G Real Estate, Richard Matthews Real Estate, Richardson & Wrench, Sale Street, SMART Real Estate, Soul, Stoke, Suburbia, Sydney Realty Centre, View, Vivid Property, Wolf.
What a network gets.
01
Every office in its own brand
Colours, logo, the assistant's name and email templates are set per brand or per office. Each office adds its own instructions and guardrails.
02
Group reporting
Reporting for each office, each group and head office. Permissions decide who can see which office's data.
03
Works with any CRM
Listings reach Claire through the standard feed every CRM already sends to the portals, so offices on different CRMs roll out together. Propic has comprehensive integrations with Box+Dice, VaultRE, Agentbox and Rex, and limited integrations with LockedOn and Move.
04
Build on it
Your own tech team can build on Claire through MCP and APIs, and bring listings, enquiries, conversations and engagement into your own reporting.
05
Pulse for every agent
Suburb insight on every agent's phone, free. When an office runs Claire, its agents also get their own seller and investor leads.
Franchise Management System
Run the whole franchise group from one system. Offices and staff, franchise agreements and compliance, recruitment and territories, and franchise fee returns, in one place for head office, across every office and every CRM underneath.
Franchise management software for real estate head offices.
01
Office and staff management
Every office, principal, agent and staff member in one place, with onboarding checklists, office visits, training and each office's performance, from the first day of the franchise.
02
Legals and compliance
Franchise agreements, insurances and licences tracked for every office, so head office can see what is current and what is due, without a spreadsheet.
03
Recruitment and territory management
A recruitment pipeline built for real estate franchising, for new offices and new agents, and each office's territory managed in the same system. A signed recruit becomes a new office.
04
Franchise returns and invoicing
Franchise fee and marketing fee returns calculated from each office's results, approved by head office and invoiced, month by month.
How a network rollout works.
Scope first
Integration and data work is scoped before anyone signs, so head office knows the timeline and the work involved.
Security review
Propic provides security documentation, and a specialist goes through it with your team.
Office by office
Each office is connected to its CRM and website and set up in its brand. No onboarding fees and no SMS charges.
Account plan
A 90-day plan for each office, with reviews with the principal at one, two and three months.
Watch Claire work.
Questions from networks and franchise groups.
Can each office keep its own brand?
Yes, if that is what works for your network. Claire can carry each office's brand, assistant name and tone, and each office can set its own instructions and guardrails. Equally, head office can enforce brand standards across every office, from logos and colours to naming and tone of voice. We set it up the way your group runs.
Can head office see every office?
Yes, if you choose. Reporting works at office, group and corporate level, and permissions decide who sees which office's data.
Do all our offices need the same CRM?
No. Claire reads listings through the standard portal feed any CRM sends, and writes enquiries back to it. Propic has comprehensive integrations with Box+Dice, VaultRE, Agentbox and Rex, and limited integrations with LockedOn and Move.
Is there franchise management software for real estate groups?
Yes. Propic's Franchise Management System is built for real estate franchise head offices: office and staff management, franchise agreements, insurances and licences, recruitment and territories, and franchise fee returns and invoicing, all in one system.
Do our offices have to change CRM for head office to use it?
No. Each office keeps its own CRM. The Franchise Management System brings the offices' data together for head office, and Claire keeps working on top of each office's CRM.
Which networks use our Franchise Management System?
Franchise groups such as McGrath, Barry Plant, Stone and Laing+Simmons manage their entire network end to end in Propic's Franchise Management System. Jellis Craig uses it too, and Nelson Alexander and Place use parts of it.
Which networks use Claire?
Jellis Craig, Victoria's second largest agency, runs Claire in every office. Offices within Ray White, LJ Hooker, Raine & Horne, Professionals, RE/MAX Edge and eXp Realty use her too.
How is our data protected?
All data is held in Australian data centres and sandboxed to each franchise or group, so your data stays in Australia and is kept apart from every other brand. Access is set to suit how your group works: a database open across the whole group, closed down to a single agent, or anything in between. The website chat is locked to each office's own domains, CRM lookups on enquiries can be turned off, and contact preferences and unsubscribes are respected. A specialist goes through the security documentation with your team.
How long does a rollout take?
Offices can be live with Claire within two weeks of their setup starting. The Franchise Management System is a more tailored rollout: we consult with your business to work out the best configuration, help build out your workflows and set them up in the system. Onboarding for the Franchise Management System takes 8 to 12 weeks.
Plan a rollout for your network.
Forty-five minutes with the team on rollout across your offices, group reporting, integration and security.